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The Power of Crowds on your Business

People are essentially pack animals, like dogs and coyotes. We like to feel part of the group. And we really like to be in on the joke, when there is one.

The state of Nebraska encouraged online voting to choose the design of its new license plate. The editors got wind of it and encouraged its readers to vote… for the most boring license plate. The power of that crowd pushed the plain plate entry to the top… until state officials figured out what was going on and disqualified those votes.  Details at

This is another example why testimonials are so important to your success. People will like you and your business more when others like you, too. Take care of each customer, generate goodwill, and then harvest testimonials so that you can spread the good word… about you.

Posted: under Gaining Commitment (Sales).
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Comments (0) May 25 2009