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Where the Winners in Business Come From

By Paul Johnson

1,289 words. Abstract: The A-players in business don’t appear out of thin air. A lot goes into their development as winners. And parents have a lot to do with where the core of their development comes from.

You and I both probably had painful childhood experiences that involved winning and losing. I was always picked last when choosing teams for pick-up basketball games. Perhaps you had YOUR heart set on making a team or winning a contest, and it just didn’t happen. You can still remember the hurt to this day.

Today I’m concerned for our children. Both as a parent and as a member of society, I’m interested in the raising of psychologically healthy and strong children who will one day (sooner than we might like to think) be contributing to society, running our businesses and leading our country. I’m concerned that parents are letting the pain from their past corrupt the children of the present.

Who’s a Loser?
I was listening to a radio talk show this morning when the on-their personalities tossed this controversy into the air: should children be labeled winners and losers? They cited several news stories to fan the flames.

  • One was about children’s sporting events where no score was kept; because no team could be defeated, there could be no losers.
  • Another was about a trend at children’s birthday parties, where everyone got a prize. Playing games like Pin-the-Tail-on-the-Donkey would be done for entertainment, but no specific price would be awarded because it would be wrong to declare a winner, thus making all the other children losers.
  • Finally, mention was made of the grading scale used in schools, which stratifies students into categories of winners and losers.

As you might imagine, many called into the radio station. A sustained debate ensued about whether children should be allowed to compete when the outcome apparently risks labeling many as losers.

Unfortunately, there was no clear winner. I’d like to change that.

Worth the Debate
I applaud all parents who care enough to have an opinion on this topic, because it’s important. We want to avoid sending ill-equipped offspring into careers where they will fail to reach optimum levels of satisfaction and reward. Parents seem happiest when their children are productive, happy, satisfied, and eventually living purposeful lives as adults. Yet this ongoing debate about whether children should compete seems to leave parents unhappy if not angered.

I happen to agree with both sides of the argument. The points I’ll offer shortly should clarify that apparent contradiction. Now for the disclaimer; I am not a psychologist. I only have two qualifications that qualify me to address this issue: I was once a child (duh), and I also am fortunate to be the parent of several children who are now adults. Hopefully my insights will serve you.

Put the Ending First
I am opposed to labeling anyone, young or old, losers. I’m not really in favor of labeling people at all, but if there must be labels, let them be positive ones like the term “winner.” So how could there be winners but no losers? Because there’s a big difference between winners and losers, and winning and losing.

Losing a game does not automatically earn anyone the label of loser. The term “losing” is simply the reflection of the score of a particular event that took place at a specific instance in time. In other words, winning and losing have nothing to do with being a winner or loser. Sometimes we win, and sometimes we lose. Except in basketball; I always lose. But that doesn’t make me a loser. I can win, and do win at lots of other things. And so do our children. It’s the -ING, not the -ER, that we should be concerned with and should be the focus in our use of language.

Winning Requires Luck
We tend to associate the terms winning and losing with all games. However, I contend there is a better word than winning to use in some instances.

Games generally require some combination of luck and skill. Some games are almost pure luck, others almost pure skill. Choosing the winning number on a roulette wheel is almost pure luck. Winning at Pin-the-Tail-on-the-Donkey is also a rather lucky endeavor. However, where sports are concerned, the emphasis shifts to skill. Players in these games can most certainly influence the outcome of the game based on how skillfully they execute the requirements of the game. Where skill is not only encouraged but required, it’s an insult to the players to conclude that one team “won” the game. While we might be able to point to a few exceptions, the reality is that players usually earn the victory.

I made this distinction some years back when I heard my wife talking to one of her friends. I was in sales at the time, and had just qualified for our annual President’s Club incentive trip. She was explaining to her friend how I had won a trip to Hawaii. After she hung up the phone, I explained that I didn’t win anything. After working like a dog and skillfully applying the expertise I had developed over the years, I earned that trip as a reward. Clearly I was winning in my job, and I felt like a winner, but make no mistake about it; it was clear to me and my bosses that I had earned that reward.

Make sure your children can tell the difference between winning and earning. No one can afford to live their lives dependent on luck. If we want our children to develop their skills and learning, we should separate winning from earning.

Born to Earn
It’s obvious that winning is more fun than losing. Success is better than failure. Ideally, we would like to win at everything. But we can’t. We’re each born with a different set of gifts, a different set of strengths. We can develop these into useful and productive skills that will help us earn opportunities to win.

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Dr. Howard Gardner explains in his 1983 book titled Frames of Mind that there are at least seven different forms of human intelligence. In this initial book, he labeled them:

  • Linguistic (spoken and written language)
  • Logical-Mathematical
  • Musical
  • Bodily-Kinesthetic
  • Spatial (patterns of space)
  • Intrapersonal
  • Interpersonal

This means that some will be more inclined to win at music while others are inclined to win at math. Or running. Or writing. Or shearing sheep.

I like to see people playing games that they CAN win, even though sometimes they won’t. I get excited when I see young people figure out that they’re really good at something they also really like to do. That is usually the kernel for a productive and satisfying career.

The Business of Growing Winners

So what can parents do to raise happy, healthy children who will become satisfied, productive contributors to the world? First of all, forget about saving your child from pain. They’re going to fall down. They’re going to be disappointed. There will be many unhappy moments. Get over it, because they will. Let your child try stuff. Give them opportunities to discover their strengths and to sample the things that they might be good at.

Even more important, let them figure out how THEY have fun. Not everyone enjoys spelling bees, but some people do. Not everyone enjoys practicing music, but some people do. Not everyone enjoys standing in the outfield when there are no dandelions to pick, but some people do.

Let’s give our children opportunities to try winning and losing; that will make them winners. Let’s help them understand that some games are won, and some victories are earned. Let’s help children explore their gifts and discover their strengths so they will confidently know how they can win in this game of life. One day they may be working in the next office over from you.

© 2009 Paul Johnson. All rights reserved.

About The Author:
Paul Johnson is the keynote speaker who gives teams the courage, motivation, and insight to overcome obstacles and create breakthrough growth opportunities at http://TroubleBreaker.com. Learn about business growth topics at http://Paul-Johnson.com.

Note: This article is available for reprint at no charge. We only ask that you include our copyright notice in your reprint, along with the About the Author information we provide at the end of the article.

A Question for your Comments: What game did you win that was really earned?

Posted: under Managing Change (Leadership).
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Comments (0) Oct 01 2009

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Ditch Coupons Before Customers Ditch You

By Paul Johnson

714 Words. Abstract:  Sales promotions are with us to stay, but you might do better if you make coupons go away. Learn about the right and wrong ways to promote your business through coupons and special pricing offers.

Every shopper wants to feel like they’re getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and “special discounts.” Coupons have become the promotional drug of choice to woo more business from new and old customers alike. Unfortunately, coupons can destroy customer relationships almost as fast as they are made.

The worst coupon abusers are merchants who set a relatively high list price compared to the competition, and then use coupons or other incentive plans to discount it so buyers feel like they’re getting a good deal. I had a fabulous customer service experience derailed by such a pricing blunder.

A Hitch in the Pitch
I was looking for a new dry cleaner and discovered FC Cleaners (not their real name). When I walked in, they discovered I was a new customer, handed me a “Passport” book, and explained to me that I would routinely receive a significant discount whenever I presented the book with incoming dry cleaning orders.

I wasn’t impressed until I picked up my order. All of my shirts now had bar code labels. The computer-printed labels attached to the neatly hangered and bagged clothes described each article in detail, right down to my neck size. They truly knew how to use technology to manage a relationship! I also knew I could go to any FC Cleaners in Atlanta and be instantly identified by my bar code labels.

Soon I returned to have more cleaning done. I dropped off the clothes, and then remembered I had forgotten my Passport. Oh well, I’ll just bring it with me when I pick them up. As planned, I returned in a few days with my Passport. My enthusiasm for our relationship disappeared when they explained, “Sorry, you’ll have to pay stupid people prices since you failed to present your passport when you dropped off your order.”

Of course, they didn’t explain it that way. They cordially explained that their “policy” prevented them from giving me a discount. As Dr. Martha Rogers of Peppers and Rogers Group says, “Policies treat everybody like nobody”, and that’s exactly how I felt. When I dropped off the clothes, their computer could tell them who I was, where I lived, the details of all my garments, and my complete transaction history. But it couldn’t — or is it wouldn’t? — tell them that I was a Passport discount buyer. As a result, I was forced to pay retail and fork over an extra ten spot. From a goodwill perspective, they would have been much better off without a list price discounting program.

Bait and Snitch
Sometimes I’ll be in line at a store when the person ahead of me presents a coupon to the cashier and immediately gets a discount. I have no such coupon. It looks like I’ll be paying stupid-people prices again.

On occasion a friendly cashier has offered to give me a coupon on-the-spot. Very thoughtful — but maybe not.

  • Does this mean their merchandise is really overpriced?
  • Do they really have a consistent pricing policy?
  • Does this store have any integrity?

My assumption is that, for some reason, I don’t look like a sucker today.

Switch to Enrich
If you want to use coupons for promotion, consider making them an integral part of your pricing strategy. I recommend to my clients that they only offer discounts, including coupons, for one-time irregular (preferably non-repeating) events. Examples might be first-time orders, year-end closeout of a particular model, or cleaning off shelves in preparation for inventory. A new product launch would qualify. However, end of the month discounts don’t hold water, nor does the lame excuse, “I need another deal to make quota.”

Coupons are useful to get people in the door and give you a try, but you need to have a way to track repeat buyers. Don’t train customers to never show up without a coupon. I won’t buy a pizza without one. Instead, honor them with a “frequent buyer” program that rewards them with lower prices or — better yet — additional services when they come back time and again. Show them you know they’re not stupid, and they’ll know how smart you are. The goodwill you generate will result in good business for you.

© 2005, 2009 Paul Johnson. All rights reserved.

About The Author:

Paul Johnson of Shortcuts to Results LLC collects business shortcuts and shows people how to find and apply them for performance improvement at http://ShortcutsToResults.com. Learn how to become a niche marketing expert at http://NicheExpert.com.

Note: This article is available for reprint at no charge. We only ask that you include our copyright notice in your reprint, along with the About the Author information we provide at the end of the article.

A Question for your Comments: When has a coupon been a costly experience for you?

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Comments (0) Aug 01 2009

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Sell Like the Celebrity Salesman

By Paul Johnson

1,085 words. Abstract: Billy Mays is dead, but his simple selling system lives on. Employ the single difference that made this pitchman a millionaire.

The late Billy Mays could teach us all a few things about selling. We saw him on TV infomercials selling OxiClean, Mighty Putty, the Awesome Auger, and more. Billy Mays made millions of dollars because he understood how to Bally the Tip, Nod Them In, the importance of The Turn, and the Chill-Down. Do you?

Billy Mays was proud to call himself a pitchman. He understood who bought his products, and why. Vince Offer is another well-known pitchman, and he’s cleaning up selling his ShamWow chamois cloths. These pitchmen are truly celebrity salesmen, known on sight and, often, by just the sounds of their voices. While we may consider them corny, pushy hucksters whose style we would never want to duplicate, most of us would be happy to duplicate their results, at least where dollar signs are involved.

Uncommonly Simple
Their simple selling system can help us all sell more products, more services, and even more of our ideas. Most salespeople are much less effective than these celebrity salesmen. These pitchmen sell more, and they sell faster. You’ll never reach celebrity salesman (or saleswoman) status unless you’re prepared to do one thing.

Sales people think preparation means learning all about the product. They think preparation means learning the sales process inside and out. They think it means doing research on their prospect, and choosing in advance what questions they want to ask. While celebrity salesmen do all these things, too, they do one more thing; they prepare to lead.

Billy Mays learned on the Atlantic City Boardwalk that buyers want to be lead. From the moment pitchmen like Billy Mays open their mouths, they make sure you understand he’s talking to YOU, that he understands the problems you have and, most importantly, he has the perfect solution. When you feel like you are understood, you place more confidence in the salesperson, and you are more willing to trust them to lead you to a successful conclusion, which we call the sale.

Whether it’s firing a flaming fastball or performing the perfect pirouette, professionals execute the seemingly simple with ease. Celebrity salesmen like Vince Offer use a simple system to sell, and they make it look easy. I encourage you to try their simple system, but don’t be surprised if you find it hard to do it well.

1. Bally the Tip
Bally means gather, and Tip refers to a crowd or audience, so Bally the Tip means gather the crowd. Why did Billy Mays seem like he was shouting at you? To get your attention and create a sense of urgency so that you would turn away from whatever it was you were doing. But volume is not enough. That first sentence has got to draw you in, much like the headline on the front page of a newspaper. It’s got to relate to you on a personal level so you want to hear what comes next.

To maintain the Tip, a pitchman has to create interest. He does this with ease because he understands who the customers for his product are so very well that he makes you feel like he’s speaking directly to you. “Have you ever tried to remove ugly mildew stains from your shower walls, only to give up in frustration many wasted hours later?” He understands your pain, and you pray that he brings relief.

2. Nod Them In
When the pitchman asks a question like the one above, he expects to see people nodding their heads. He asks still more questions that hit the crowd right where they live. The frequency and intensity of the nodding rises, and the crowd draws closer to him. Each question not only improves the pitchman’s credibility, but also intensifies desire for the solution.

Often two other techniques are used to heighten desire. Creating a sense of scarcity creates a sense of urgency. Wouldn’t it be terrible if your hesitancy to buy forced you to leave with your problem unsolved and your needs unfulfilled? You better buy NOW before they run out! There’s no time to “think it over.”

The second technique is to use testimonials. If other people are obviously having success with the product, it stands to reason you will, too. Then the herd mentality will take over and a feeding frenzy can begin.

3. The Turn
Now it’s time to ask the Tip for their money. Celebrity salesmen make it clear what they’re selling, but the Tip does not want the product. What they want is to be lead by the pitchman to the answer, and the pitchman reveals the minor investment for the perfect solution. But wait. . .  there’s more! Bonuses push the perceived value even higher, and people are now waiving $20 bills in the air and yelling, “Do ME, do ME!”

4. The Chill-Down
It’s time for action. The celebrity salesman has asked for the order, and it’s time to clean up. The Chill-Down is about completing transactions and fulfilling orders as fast and cleanly as possible so nobody leaves empty handed. Everybody goes away excited and happy, and the celebrity salesman is ready to do it again.

But wait… there’s more! If you’d like to take a deeper dive and learn more about the world of pitchmen like Billy Mays, you’ll enjoy listening to this podcast and related transcript titled, “Pitch Perfect”.

Get the Lead Out
Professional pitchmen make it look easy, but they’ve already worked hard to do the research on the market and craft their presentation into a light, tight, efficient package. Then they test it, tweak it, and deliver it over and over, reworking it to get the dead weight out until the results more than justify their investment in preparation. Celebrity salesmen can make more sales in 10 minutes than most salespeople make all week.

Don’t make the mistake of assuming that your customer wants to lead during the buy/sell interchange. In reality, most buyers want to be led to a solution with speed, ease and confidence. To join the ranks of celebrity salesmen, you’ll need to assume the customer wants to be led unless they clearly indicate otherwise.

While you may never be hawking products on TV or the Atlantic City Boardwalk, there’s no reason you can’t learn from professional pitchmen and become a celebrity salesman (or saleswoman) within your industry. When that happens, I’m sure you’ll be happy to clean up.

© 2009 Paul Johnson. All rights reserved.

About The Author:
Paul Johnson of Shortcuts to Results LLC collects business shortcuts and shows people how to find and apply them for performance improvement at http://ShortcutsToResults.com. Learn how to become a niche marketing expert at http://NicheExpert.com.

Note: This article is available for reprint at no charge. We only ask that you include our copyright notice in your reprint, along with the About the Author information we provide at the end of the article.

A Question for your Comments: When have you witnessed an amazing performance by a professional pitchman or pitchwoman, and what made it amazing?

Posted: under Gaining Commitment (Sales).
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Comments (0) Jul 01 2009

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When to Encourage Deviant Behavior at Work

By Paul Johnson

621 words. Abstract: When employees don’t follow the rules, what can you do? Considering their color can give you the answer.

Policies and procedures, processes and standards. Every company has rules to be followed to ensure that expectations are met and disappointment is avoided. But when is it OK for employees to deviate from these rules, if ever?

After we were married, I learned that my wife has rules.

  • Toothpaste tubes are squeezed from the end only.
  • Clothes go on hangers facing the left.
  • When the toilet is not in use, the seat must be DOWN.

While these rules seemed somewhat arbitrary, I was eager to adopt these new standards of behavior because I didn’t want to disappoint her. She had expectations for me, and I am willing to follow these rules to keep her happy — still.

She soon discovered I had a few rules of my own. These, of course, were much more logical and well thought-out, or so they seemed to me.

  • Turn your wheels when you park on a hill.
  • Get a copy of anything you sign.
  • Never discard my beer bottles that aren’t COMPLETELY empty.

Decades later, we still get along fine.

Confusion Rules
In business, rules help us avoid costly mistakes. They enable us to fulfill the expectations of our customers and co-workers. Rules allow us to replace confusion and disappointment with consistency, stability and satisfaction. If rules are so wonderful, why would we ever want to deviate from the norm and break a rule?

We can observe that rules are logical, plainly needed and completely obvious to the person who makes them, but not necessarily to everybody else. All rules have an underlying reason — and sometimes many reasons — for their existence. Sometimes these reasons are simple and other times they are complex and even arcane. Problems occur when all rules are treated as black-and-white. Performance at your company will improve when leadership makes it clear which rules are made to be broken.

Red Looks Black-and-White
Steve Cohn, a customer experience expert at People to People Learning, points out the difference between Red Rules and Blue Rules. “Red Rules are those that cannot be broken under any circumstances ever. They usually have to do with safety, health and legal. Blue Rules are everything else. You can bend them if it means making the customer happy and it doesn’t cost the company an enormous amount of money.”

The Red Rules are those black-and-white rules where deviation can’t be tolerated. Blue Rules reflect preferred standards that should be strived for. But if Blue Rules are meant to be broken on occasion, it’s critical that these rules come with additional information; specifically, the intent behind the rule.

  • What greater good is the rule intended to achieve?
  • What expectations does the rule attempt to ensure?
  • What will disappointment cost us as a company?

Once employees are clear on the proper ways to interpret and apply Blue Rules, they are then qualified to deviate from the letter of the rule when conditions warrant.

Rule Intent
Rules are important to the success of both business and personal relationships, but don’t get sucked into believing that, “A rule is a rule.” Some rules should be held firm, and others need to bend. Make it clear which are the Red Rules, the rules that must be adhered to with no exceptions. After all, when you hear your wife splashing around in the dark, it’s too late to put the seat down. The rest of the rules then become bendable rules, the Blue Rules that carry implied flexibility.  Make sure everyone who must apply a Blue Rule understands the intent behind the rule. When that happens, employees feel empowered to always do the right thing, and deviant behavior won’t be so unwelcome after all.

© 2009 Paul Johnson. All rights reserved.

Paul Johnson is the keynote speaker who describes his approach to transformational leadership at http://TroubleBreaker.com. His company, Shortcuts to Results LLC, collects business shortcuts and shows clients how to find and apply them for performance improvement at http://ShortcutsToResults.com.

Note: This article is available for reprint at no charge. We only ask that you include our copyright notice in your reprint, along with the About the Author information we provide at the end of the article.

A Question for your Comments: What rule do you routinely bend, and why?

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Comments (0) Jun 01 2009

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Teach Your Website to Master One Trick

By Paul Johnson

1,111 words. Abstract: Creating the perfect website can be tricky. Fortunately, you can teach a website one trick that will enable you to reach your goals quicker and easier than ever before.

Your website should do one thing really well. Do you know what that is?

Perhaps you own a Swiss Army knife. A marvel of engineering, this clever device packs an array of indispensable tools into a compact and convenient shape that can easily be carried in a pocket. In addition to a sharp and sturdy knife, it’s comforting to know we can also access a screwdriver, corkscrew or can opener at a moment’s notice.

Then why don’t you have several dozen lining the silverware drawers in your kitchen? Instead, your drawers are probably filled like mine with tools suited for specialty jobs. Butter knives, steak knives, the bread knife. Soup spoons, slotted spoons and a ladle. I admit, I’m pretty much a one-fork — the dinner fork — kind of guy, but my wife makes us keep dessert forks in the drawer for when company comes over.

Flexible Failures
Our kitchens are proof that we endorse the notion of having the right tool for each job. However, we tend to view our website as the Swiss Army knife. After all, websites are incredibly flexible. We can easily add pages and adjust navigation links to create a boundless array that can accommodate anything. Got a white paper? Put it on the website. Need to take a survey? Use the Web site. Did you just distribute a press release? Post that to the website, too.

Perhaps the users of your website — your potential customers — aren’t as impressed with it as you are. When you fail to quickly give visitors what they need from your website, you fail to establish valuable relationships with potential customers.

Goal Focus
Your company may be capable of solving many problems for your customers, and that’s a good thing. However, when a person initiates a web search, they only have one problem on their mind. It’s possible they even have a solution in mind, with some idea of which attributes that solution should have. If their problem is they don’t have a carving knife for the holiday turkey, they don’t want to wade past your corkscrews and can openers to find that. Confused customers don’t buy.

The value in the Swiss Army knife’s flexibility is negated by its lack of focus. While we marvel at the ingenuity of the combination tool, the reality is that we as users prefer the “one-trick ponies” and keep carving knives, can openers and #2 Phillips screwdrivers handy to help us get the real work done.

Suicide Gag
I’m in a convenience store watching a youngster at the soda station fill his glass by putting in small amounts from eight different spigots. I ask him, “What have you got there?” He says, “It’s called a Suicide.” I grab a glass, thinking I’ll give it try. One taste and I understand why it’s called a Suicide. I nearly gag.

You may think your Suicide Website is refreshing and satisfying while your customers may be gagging on it. Consider specializing with several “single-flavor” websites.

Confusion Solution
When you look at your website through your visitors’ eyes and see confusion and frustration, perhaps it’s time to consider multiple One-Trick Websites. Using multiple websites gives you an opportunity to trade-in flexibility for focus. Each website can now focus on one pain/solution set based on a common goal or topic that your visitors desire. Sticking with one topic per website allows you to quickly establish:
•    Relevance
•    Understanding of the visitor’s problem
•    Credibility
•    Expertise
•    Focused specialization
•    Experience

These One-Trick Websites benefit your visitors by allowing them to accomplish what they came for without distraction. Bob Scheinfeld of Ultimate Lifestyle Academy calls these TOT sites; TOT stands for The One Thing. You’re focused message makes it easier for prospects to decide to engage with you because we all feel more comfortable using specialists.

If a doctor buddy told you he did Lasik surgery, performed a nose job and did a knee replacement yesterday, you would wonder how good the results would be. Even if he did the three procedures perfectly, we would prefer to believe three specialists could have done them better.

One-Trick Training
To get started with a One-Trick Website, consider the elements of this three-step strategy:

1.  What’s their problem? Get a clear understanding of what pain your customer is trying to eliminate, and what solutions they may already have in mind. Use tools like Wordtracker, Keyword Discovery, and Google’s External Keyword Tool to get an idea of what customers are already searching for on the Web. Better yet, talk to some customers and conduct a survey to discover how people with this problem talk about and describe it so you can use their words in your marketing copy.

2.  What’s your goal? When visitors come to your website, what can you reasonably expect them to do? You may want to design the site to include multiple selling paths to support visitors dealing with different stages of the problem. For instance, for those doing preliminary research your goal may be to get them to download a helpful white paper and give you their email address. For those that have a more pressing need, your selling path may lead them to an on-line transaction via your shopping cart.

3.  What is relevant? Content on your site is a good thing as long as it’s relevant to the topic of the problem your visitor came to solve. For instance, if they came for dress shoes, then laces and polish may also be relevant. Guitars need strings and straps. In addition, your content might include pages for things such as:
•    Credibility
•    Support channels
•    Options
•    Policies and promises
•    Relevant resources, such as how-to guides and manuals

You do want a deep site as long as you stay true to a common problem or topic.

Finders Keepers
Another advantage to creating a One-Trick Website with a single pain/solution set is that it’s easier to rank well in the search engines for relevant terms. If your website is all about carving knives, it’s relatively easy to rank well for turkey carving equipment, turkey carving supplies and turkey carving techniques.

While your corporate website may be your Swiss Army knife for customers who already know you and love you, you’ll likely benefit from having additional One-Trick Websites where each website does one thing really well. Never forget that flexibility can dilute effectiveness. Decide what each of your One-Trick Websites should enable your customers to do, and then help them do that and nothing else. When you help customers cut to the chase, you’ll quickly master the trick of developing valuable new customer relationships.

© 2009 Paul Johnson. All rights reserved.

About The Author:
Paul Johnson of Shortcuts to Results LLC collects business shortcuts and shows people how to find and apply them for performance improvement at http://ShortcutsToResults.com. Learn how to become a niche marketing expert at http://NicheExpert.com.

Note: This article is available for reprint at no charge. We only ask that you include our copyright notice in your reprint, along with the About the Author information we provide at the end of the article.

A Question for your Comments: How has a website you’ve visited confused and frustrated you?

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Comments (0) May 01 2009