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Author Paul Johnson

paul_johnson_128x128Paul Johnson began finding and serving neglected markets in high school when he started his own lawn cutting business to serve local retirees. That early experience led to many business growth successes. As National Sales Manager for the world’s largest paint company, he turned a division around by correcting market alignment, improving from a 39% loss to a 15% profit in less than 12 months. As Product/Market Manager for a large automotive computer systems supplier, Paul Johnson developed and launched a parts catalog product introduction to serve an untapped niche, resulting in a 21% boost in year-over-year gross sales.

Paul Johnson knows:

“Great brands grow from neglected markets.”

Paul serves as the:

Niche Market Growth Strategist, enabling companies to convert niche markets into new brands. Includes a buyer-centric market approach that leverages technology tools including social media to quickly and profitably dominate neglected niches.

Niche Marketing Seminar Leader, sharing 4 key principles extracted from decades of research. Presentation shows attendees how to find and profit from niche market opportunities. Educational, entertaining and profitable.

Niche Branding Consultant, working with companies eager to find new sources of growth. Paul’s clients include Oracle (Siebel Systems), ADP, AkzoNobel, IntelliNet, Air2Web, Elekta, and AutoNation.

  • “Your assistance allowed us to triple our revenues in only one year!”
  • “We now have an overabundance of leads.”
  • “Our acceptance has skyrocketed, and we’ve established a market leadership beachhead in the wild world of wireless.”
  • “In our 12-year history, we’ve never been in such demand, or as profitable.”

Niche Business Author, showing leaders how to tackle the challenges of sales, marketing, leadership and production that threaten the growth of their niche businesses. Paul offers a free monthly ezine, Twitter updates, and RSS feeds at Paul-Johnson.com. Author of 2 books, Paul’s advice has also appeared in the American City Business Journals, Sales and Marketing Management Magazine, Roller Skating Business Magazine, Selling Power Magazine, and more.

Keynote Speaker. Tackling a new niche can seem a little daunting and scary. The Trouble Breaker® Methodology gives teams the courage, motivation, and insight to overcome obstacles and create breakthrough growth opportunities. They learn, “Trouble is not a problem. Complacency is.

Other accomplishments include:
– Co-Founder of Technology Marketing Association in Atlanta (TMA)
– Founding board member of Technology Association of Georgia (TAG)
– Past president of National Speakers Association (NSA) Georgia State Chapter (NSAGA)

Paul Johnson is ready to enable you to achieve your business revenue growth objectives through niche market development. His clients already enjoy education, consulting and speaking programs that help them discover and take advantage of niche opportunities to create breakthrough growth. He’d love to talk with you about the challenges you face and options for solving them.

Contact Paul Johnson at 770.271.7719 (or click the email link on the right sidebar) >>>

Paul Johnson, Trouble Breaker® #1
Shortcuts to Results flat transparentPO Box 2091
Suwanee, GA 30024 (Atlanta)
+01 770.271.7719 Phone
+01 770.271.7493 Fax

Trouble Breaker is registered in the U.S. Patent and Trademark Office.

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